Join Rich Stendardo, CEO and Beth Moriarty, VP Marketing & Product Strategy from YOTTAA to kick off the 2022 Site Speed Summit! YOTTAA is a founding partner of the eCommerce SpeedHub, a free resource for online brands to learn about site speed and the genesis of the Site Speed Summit.
According to the 2022 eCommerce Leaders Survey, the number one initiative for online brands this year is growth. In his keynote presentation, Jay Nigrelli, SVP of eCommerce for Perry Ellis International, will share how brands can achieve growth across three major areas: growth in acquiring customers, growth in customer relationships, and growth in online revenue. Jay will also address the current problems facing eCommerce brands such as inflation, shipping delays, and site performance issues, offering advice on how to best deal with obstacles and still achieve growth goals.
Digital is in retreat. Acquisition costs are soaring. Growth, though, is non-negotiable. Guided by insights from the Site Speed Standard, this session will shine a light on how the most important eCommerce site pages - the PDP and Category pages - should be first priority to chart safe passage towards growth.
Traffic and conversions are down, so brands must learn how to love, and maximize, the traffic they have. Learn from top brands how to use cutting-edge technologies to offer shoppers great digital experiences. Make sure your eCommerce site is fast and engaging enough to turn your browsers into buyers! In this session, attendees will learn methods to maximize site traffic, the importance of site speed to revenue growth, and why data security and privacy should be top of mind for any brand.
Join Newell Brands and Salesforce Commerce Cloud to learn about two initiatives to improve site speed across all measurements. Measuring site speed is complex, and there are many important metrics to get right — TTI, first byte, Core Web Vitals, and more — to improve the shopper experience, maximize SEO and PPC, take control over your site, and have an extensible composable framework for continued innovation.
Customer reviews are a must for any eCommerce brand, but not all UGC is created equal. Join Kristie Riojas, Product Marketing Manager, Reviews at Yotpo, to find out how skincare brand Bubble used the Yotpo platform to streamline the path to purchase for their customers, how your brand can leverage customer reviews to boost conversions faster, and how your reviews loading speed can impact the overall customer experience — and your bottom line.
Brands have worked hard (and made significant investments) to get traffic to their sites through paid search, email marketing, social campaigns, and more. However, recent data has shown that digital traffic has actually declined. So, it’s imperative that brands maximize digital traffic and create online experiences that convert as many shoppers into purchasing customers as possible.
In this panel session, attendees will learn about:
• Discovery – search and recommendations to bring shoppers through the buyer's journey
• Personalization – the importance of personalizing across the site and other channels
• Site Speed & Performance – why this is foundational to success and allows for additional tech to be added to create a great online experience.
• Inventory – how to effectively handle out of stocks to keep shoppers coming back or drive them towards other products.
Hear from Lexis Kambour, Ecommerce Manager at Perry Ellis, on how she accomplishes the brand's online store business goals with leading Commerce Experience Platform, Nosto. Joining Lexis will be the brand’s Head of Customer Success North America at Nosto, Kate Leske who, together, will cover how to achieve exponential growth, while also easing the manual processes when it comes to optimizing the customer experience.
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Everyone has good UX. Customer acquisition costs are skyrocketing. Inflationary pressures are weighing on your customer’s discretionary budgets. How do you differentiate yourself and win/retain customers in the modern D2C landscape?
Personalization.
Learn how Simplistic clients have seen 140% increases in conversion rates, and 20% increases in AOV after implementing basic personalization strategies.
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Hear from two eCommerce leaders at Brooklinen: Elizabeth Bell, Director of Product Management, and Tim Kowalsky, Digital Product Manager, on how Brooklinen provides an engaging and personalized online experience while ensuring the site is fast and highly performant.
Automated bots generate over 50% of the traffic to your website. While some bots are legitimate, such as search engine crawlers, most are unwanted or malicious. These bots try to take over your users’ accounts, scrape your content and pricing, abuse your payment services and manipulate inventory. In addition to being security threats, bots can also significantly affect operational costs and skew your business analytics which can lead to flawed decisions. The largest portion of automated traffic comes from malicious bots that continue to expand in numbers and evolve in sophistication.
You need to provide a safe and effective customer experience without bots getting in the way of the actual Humans visiting and shopping on your site. In this session you will learn:
• How to protect your online revenue, increase customer loyalty and maintain your competitive edge by blocking malicious bot traffic
• How to reduce customer account risk from bot attack to maintain your brand reputation and increase your users’ confidence.
• How to improve your operational efficiency and optimizing the performance of your web infrastructure
Today’s customers don’t just want a great product; people expect and demand excellent experiences from the brands they patronize. You need a CX approach that sets your business apart from the competition to stay ahead of the game.
In this session, Dillon Duchesne, Tech Partner Manager at Gorgias, will be talking about the tips and trends shaping eCommerce CX for 2022 and beyond as well as how to effectively manage CX across brand channels to enable additional growth for your business.
Join your fellow attendees for a fun game of trivia to wrap up the Summit!
Jay Nigrelli is an Ecommerce leader with over 15 years experience running DTC Ecommerce business units for DXL, Samsonite, and currently Perry Ellis International including P&L ownership.
Responsible for driving Yottaa’s overall marketing strategy, product positioning and marketing, lead generation, business development, and corporate marketing activities. She has over 20 years of experience in product marketing
Leads the Retail Industry Marketing team at Google Cloud where she helps retailers understand how to transform their business through cloud capabilities. Prior to her role at Google, Kandice was at Salesforce for 5 years
VP & GM, Retail @ Salesforce - 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Demandware/Salesforce)
CEO, YOTTAA - Rich is responsible for the strategic direction and management of the company. Prior to joining Yottaa, Rich has held leadership positions at high-growth technology companies, including Amazon, Endeca (Oracle), and GE
Founder & Managing Director, Leading Lights, the benchmark insights firm - With 20 years in SaaS helping retailers grow their digital brands, he developed the Benchmarking Practice at Demandware, and Salesforce Shopping Index
Hear leading retailers and industry thought leaders discuss the latest eCommerce site performance trends in this interactive virtual conference.
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